Thomas Aske
Hospitality
Bringing the perspective of a venue owner to the problems Crunch sets out to solve.
About Crunch
Built around service.
And everything behind it.
Crunch began with a familiar hospitality problem: stock, costs and menu performance were spread across disconnected tools. The product brings that work into one place.
Hospitality is the starting point
The people. The pressure.
The point of Crunch.
Built around the work people do.
And the detail good service depends on.
Where it started
The working day
is the starting point.
A venue does not run in neat software categories. A delivery changes stock. An ingredient changes a recipe. A menu decision changes what the team needs to order.
Crunch is built around those connections, with input from operators and use in bars, pubs, restaurants and venue groups.
The thinking behind the productThe people behind it
Hospitality meets product, data and engineering.
Different disciplines. One shared focus: making the detail of running a venue easier to work with.
Aryan Heydari
Data & technology
Turning the connections between operational records into useful product tools.
Arash Shahrokhi
Product & experience
Making the product work around the people running the operation.
Arman Kalhori
Engineering
Building the software that keeps those workflows working together.
Keep the work connected.
Put shared records and practical workflows ahead of another disconnected reporting layer.
Make the detail usable.
Help the team see what matters, understand it, and decide what to do next.
Respect the operator.
Software and AI should support judgement, with a clear place for people to stay in control.