Built from real venue pressure, not theory.
Crunch started with a simple problem: operators were managing margin, stock, and menu performance across disconnected tools. We built one workflow that connects setup, day-to-day control, and decision-making so managers can act earlier with better data.
Guided Setup, Not Guesswork
Alex helps teams move from first login to go-live with a practical checklist and clear next actions.
One Source of Operational Truth
Catalogue, recipes, stock, purchasing, and reporting stay in one connected workflow.
Decisions Backed by Live Data
Live GP%, costing, and stock signals help managers act quickly before margin leaks become expensive.
Our Mission
Hospitality teams should spend their time on service, standards, and profitable growth, not data clean-up. Crunch is built to make operations clearer and faster at every step.
- Give every venue a clear operational system, from setup to daily service
- Remove spreadsheet-heavy processes that slow managers down
- Make margin, stock, and performance visibility available in real time
- Support teams with practical AI guidance, not black-box automation
- Scale from single-site operators to multi-location groups without re-platforming
- Keep product decisions grounded in real hospitality workflows
Meet Our Team
Operators, product builders, and engineers focused on hospitality outcomes
Thomas Aske
CEO
Bringing over 20 years of hands-on experience in the hospitality industry as a venue owner. His extensive domain knowledge and real-world operational insights drive our mission to solve the challenges hospitality operators face every day. Thomas combines deep industry expertise with a passion for transforming hospitality operations through innovative technology.
Aryan Heydari
CTO
Expert in Data Science and AI-driven software solutions with extensive background in analytics, insights, and SaaS platforms. Specialises in building scalable, data-powered systems that transform complex operational challenges into actionable intelligence for multi-location organisations.
Arash Shahrokhi
CPO
Passionate about creating technology that solves real hospitality challenges. Brings years of experience in product development and user experience design, combined with deep expertise in hospitality technical solutions and a strong legal background. Ensures our products not only meet operational needs but also navigate the complex regulatory landscape of the hospitality industry.
Arman Kalhori
Technical Lead
Extensive knowledge and experience in building software solutions and web applications. With many years as a full stack developer, Arman ensures our technology stack is robust, scalable, and delivers exceptional performance for hospitality operators managing complex, multi-location operations.