Starter
Get started with the basics — no credit card required
£0per month
Best for getting started- AI assistant (Alex)
- Up to 100 catalogue items
- 1 location, 2 team members
- Basic recipe costing & allergen tracking
- Square POS integration
- Email support
Simple pricing · Start free with Alex · No long-term contracts
Choose the right plan for your rollout
Start with onboarding, then pick the plan that matches your current scale. Upgrade as your operation grows.
Starter plan always free•No setup fees or long-term contracts•Annual billing saves 20%
Flexible billing · 14-day free trial · Switch plans anytime
Switch to annual anytime and save 20% instantly.
Most popular
Grow
Everything you need to run a proper BOH operation
£39per month
Most popular for single-site operators- Up to 2,000 catalogue items
- Up to 10 locations, 10 team members
- Full recipe & menu costing
- Stock management & purchase orders
- CSV/XLSX import
- Alex + Sage + Remy (coming soon)
Pro
For multi-site groups that need full operational control
£99per month
Built for growing groups- Up to 10,000 items, 50 locations
- Up to 50 team members
- Advanced analytics & reporting
- 5 AI agents (coming soon)
- Dedicated onboarding support
- Priority support
Enterprise
Tailored for large hospitality groups with complex needs
Custom pricing
Custom pricing & SLAs- Unlimited items, locations & members
- All 6 AI agents (coming soon)
- Custom integrations
- Dedicated account manager & SLA
- On-site rollout support
- Bespoke reporting
Every plan includes
Core capabilities that come standard with every Crunch subscription.
AI-Powered Assistance
Alex helps you make better operational decisions — from recipe costing to GP% tracking.
Always Available
Access Alex 24/7 for real-time answers about your stock, costs, and operations.
Quick Setup
Import your catalogue, connect Square, and start getting insights in minutes — not weeks.
Square POS Sync
Build your catalogue in Crunch, publish to Square. Every sale auto-depletes stock via recipe linkages.
Live Recipe Costing
Costs update automatically when supplier prices change — no more month-end surprises.
Multi-Location Ready
Track GP%, stock levels, and performance across every venue from one dashboard.
Need more? Optional add-ons and bespoke rollout support are available on request.
Estimate your monthly ROI
Adjust a few inputs to see your potential savings and the recommended plan based on your scale.
Estimated monthly savings£240
Recommended plan—
Estimated software cost£0/mo
Net monthly benefit£240
Assumes conservative 3% reduction in waste and stock loss. Adjust values to reflect your venue.
Full list of features
| Capability | Starter | Grow | Pro | Enterprise |
|---|---|---|---|---|
AI assistant (Alex) | ||||
AI agents (coming soon)Starter: Alex; Grow: +Sage, Remy; Pro: 5 agents; Enterprise: all 6 | ||||
Catalogue managementStarter: 100; Grow: 2,000; Pro: 10,000; Enterprise: unlimited | ||||
Recipe & menu costingStarter: basic; Grow+: full with GP% | ||||
Allergen tracking | ||||
Stock management & digital stock takesStarter: 2/mo; Grow: 10/mo; Pro: 50/mo; Enterprise: unlimited | ||||
Purchase orders & supplier managementStarter: 25/mo; Grow: 250/mo; Pro: 2,500/mo; Enterprise: unlimited | ||||
Wastage tracking & variance alerts | ||||
LocationsStarter: 1; Grow: 10; Pro: 50; Enterprise: unlimited | ||||
Team membersStarter: 2; Grow: 10; Pro: 50; Enterprise: unlimited |
Add‑Ons
Optional capacity for growing teams
Invoice OCR Packs
Extra OCR pages/month for purchase order receipts.
AI Conversation Bundles
Increase monthly AI assistant usage limits.
Webhook Capacity
Add more active webhook subscriptions per organization.
Storage Boosts
Extra GB storage beyond plan allowances.
API Rate Packs
Higher daily API call limits for integrations.
Frequently Asked Questions
Everything you need to know about our pricing and plans
Start on the public site with Alex to explore how Crunch fits your venue. When you are ready, create your account and continue directly into the in-platform onboarding flow with Alex. If you prefer guided rollout support, contact our onboarding team.
Alex is your AI assistant for back-of-house operations. Today, Alex handles recipe costing, GP% tracking, stock management, purchase orders, catalogue management, and Square POS sync. Ask Alex anything about your operations — it works from your real data.
They are on our roadmap. Remy (Menu Architect) and Sage (Stock Whisperer) are expected in Q3 2026, Niko (People Pro) in Q4 2026, and Arya (Relationship Builder) in 2027. You can register interest on our Platform page.
Absolutely. Upgrade or downgrade with a single click inside Crunch. Changes take effect immediately and we prorate your invoice based on the time left in your billing cycle.
Crunch currently integrates with Square. Build your catalogue in Crunch, publish to Square — one source of truth. Additional POS integrations are on our roadmap.
Yes. CrunchApp uses role-based access controls and end-to-end encryption. Pro and Enterprise plans include additional audit logs, SSO options, and dedicated account management.
Most operators are up and running within a few days. Day 1: create your account and complete onboarding setup with Alex. Day 2: import catalogue, menus, and recipes. Day 3: validate readiness and publish to POS.